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Our Story

How It Started...

I didn’t set out to become an entrepreneur. An exhausted mom, I was simply looking for a way to keep my crying son from dropping his pacifier. But when I saw how he responded to what I sewed together, I realized I’d discovered a way to keep babies (and, therefore, parents!) happy.

The first WubbaNub babies—including mine!—are now in their 20s. Soon they’ll be raising their own WubbaNub kids. But we’re still a family business, and we hold to the values that have guided us from the start: Make the kinds of things we’d be happy to give to our own kids. And treat our customers—you—like friends and family.

–Carla Schneider, Founder and CEO

Why We Continue...

It’s not easy to be a new parent. (Or, for that matter, to be a new baby!) Along with boundless joy come unpredictable days and sleepless (yawwwwwwn) nights. So our mission is to make things that keep babies—and, therefore families—happy and content.

To do that, we know we have to earn your trust. So we work closely with safety experts. We use the highest quality materials. We test our products thoroughly. For your kids—just like ours—it has to be the best.

We Support...

We are constantly humbled by the deep-rooted trust placed in our product by both families and NICU communities alike. Through our customers’ continued support, we have grown tremendously as a company, and we are passionate about giving back to families in need.

To learn more about donating WubbaNub to a hospital of your choice, please click here.

For nonprofit organizations interested in a partnership, sponsorship or a product donation, please click here.

“Creating products that keep babies happy — and when baby’s happy, families are happy!” -Carla

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